What is the first thing you notice when you walk into a shop？The products displayed at the entrance？Or the soft background music？
But have you ever noticed the smell？Unless it is bad，the answer is likely to be no.But while a shop's scent may not be outstanding compared with sights and sounds，it is certainly there.And it is providing to be an increasing powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance via scent machines.A smell may be attractive but it may not just be used for freshening air.One sports goods company once reported that when it first introduced scent into its stores，customers' intention to purchase increased by 80 percent.
When it comes to the best shopping streets in Pairs，scent is just as important to a brand's success as the quality of its window displays and goods on sales.That is mainly because shopping is a very different experience to what it used to be.
Some years ago，the focus for brand name shopping was on a few people with sales assistants' disproving attitude and don't-touch-what-you-can't-afford displays.Now the rise of electronic commerce（e-commerce）has opened up famous brands to a wider audience.But while e-shops can use sights and sounds，only bricks-and-mortar stores can offer a full experience from the minute customers step through the door to the moment they leave.Another brand store seeks to be much more than a shop，but rather a destination.And scent is just one way to achieve this.
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department，and coconut scent in the swimsuit section.A department store has even opened a new lab，inviting customers on a journey into the store's windows to smell books，pots and drawers，in search of their perfect scent.
（1）The main purpose of the passage is to CC.
A．a(chǎn)rgue and discuss
B．examine and assess
C．inform and explain
D．compare and evaluate
（2）According to the passage，what is an increasingly powerful tool in the success of some brand store？ BB
A．Friendly assistant.
B．Unique scents.
C．Soft background music.
D．Attractive window display.
（3）E-shops are mentioned in the passage to DD.
A．introduce the rise of e-commerce
B．push stores to use sights and sounds
C．urge shop assistants to change their attitude
D．show the advantages of brick-and-mortar stores
（4）The underlined word "destination" in Paragraph 5 means CC.
A．a(chǎn) platform that exhibits goods
B．a(chǎn) spot where travelers like to stay
C．a(chǎn) place where customers love to go
D．a(chǎn) target that a store expects to meet
【答案】C；B；D；C
【解答】
【點(diǎn)評(píng)】
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發(fā)布：2024/4/20 14:35:0組卷：3引用：2難度：0.5
相似題
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1．All routes to STEM （science，technology，engineering and mathematics） degrees run through calculus （微積分） classes.Each year，thousands of college students take introductory calculus.But only a small number ultimately complete a STEM degree，and research about why students abandon such degrees suggests that traditional calculus courses are one of the reasons.With scientific understanding and innovation increasingly central to solving 21st-century problems，this loss of talent is something society can ill afford.
Math departments alone are unlikely to solve this dilemma.Several of the promising calculus reforms were spearheaded by professors outside of math departments.STEM faculty are prioritizing cooperation across disciplines to transform math classes to cultivate a diverse generation of STEM researchers and professionals.
This is not uncharted territory.In 2013，life sciences faculty at the University of California，Los Angeles，developed a two-course sequence that covers classic calculus topics，but also emphasizes their application in a biological context.Creating this course，Mathematics for Life Scientists，wasn't easy.The life sciences faculty involved，none of whom had a joint appointment with the math department，said they turned to designing the course themselves after math faculty rejected their request for cooperation.
In Ohio，Wright State University's Engineering departments also revised math offerings.Rather than changing the content of the calculus course，they focused on preparing students for calculus by emphasizing "engineering motivation for math." The approach enhanced opportunities for students with weaker math backgrounds to succeed in engineering and doubled the average graduation rate of engineering students without reducing the average grade of graduates.Math learning is fundamental to all STEM fields，but the opposite also appears to be true.
（1）What problem is mentioned in paragraph 1？
A．Increasing STEM dropout rate.
B．The reform of calculus courses.
C．Shrinking admission to STEM majors.
D．The shaken belief in the role of calculus.
（2）What does "spearheaded" in paragraph 2 probably mean？
A．challenged
B．evaluated
C．cancelled
D．initiated
（3）What do we know about the calculus course reform according to the text？
A．STEM departments made calculus content easier to improve students' grades.
B．Math departments sought cooperation with STEM counterparts to urge reforms.
C．Placing calculus learning in specific STEM contexts is a workable approach.
D．Removing calculus is the key to increasing graduation rate of STEM students.
（4）What does "the opposite" in the last paragraph refer to？
A．The STEM fields may be the foundation of other science subjects.
B．The STEM fields may be central to making math learning effective.
C．Math learning may set barrier for science study in the STEM fields.
D．Math learning may make way for science study in the STEM fields.發(fā)布：2025/1/1 17:30:2組卷：24引用：3難度：0.5 -
2．I once thought that outer beauty is the only factor to become a great person.When I was young，I read many kinds of books，most of which described characters who are handsome or beautiful.So I think that being beautiful is the only way to become a success.
As I grew up，the story of my best friend made me realize that outer beauty was not so important to make a person successful.She is so beautiful a girl that every classmate liked to chat with her，but she was very arrogant（傲慢）.In her opinion，she could get all she wanted because of her beauty，but all of her friends left her one by one!Only then did she come to know the importance of the beauty in a person's heart，which changed her attitude and she made friends again.
Turning on TV，we can see many advertisements，most of which seem to give us a feeling that，physical attractiveness is the most important thing. There seems to be a boom in plastic surgery.It is surprising that more and more people，especially girls and women，try it like the first man-made beauty in China，Hao Lulu.It is a common sense that attractive people can easily find work.Most good-looking guys，usually get higher scores in the job interviews.But what is real beauty？I want to say that is inner beauty because those who have beauty in their soul are really beautiful persons.
As is known，the beauty judged with eyes is temporary，so we should concentrate on inner beauty.And if we make the efforts to make our minds beautiful，we'll live a happier life.
（1）Why did the author want to have a good appearance when she was young？
A．Because she wanted to follow the example of her friend.
B．Because she wanted to be one of the characters in the book.
C．Because she wanted to get higher scores in the job interviews.
D．Because the successful characters in the books she read were attractive.
（2）Why did the writer refer to her friend's story？
A．To show how beautiful her friend was.
B．To show how important outer beauty is.
C．To show the importance of inner beauty.
D．To show how terrible to be a beautiful girl.
（3）What does the underlined sentence in the third paragraph mean？
A．Surgery is becoming more and more popular.
B．More and more people pay attention to outer beauty.
C．More people can afford the price of doing plastic surgery.
D．The living standard has been improved over the past years.
（4）Which of the following covers the passage best？
A．Inner beauty is the real beauty.
B．How do attractive persons become successful？
C．The key factor to find a good job is being attractive.
D．Plastic surgery is the best way to make a person more beautiful.
（5）What do we know from the passage？
A．If you are too beautiful，all your friends will leave you out of envy.
B．If you have a good appearance，you must get higher scores in the job interviews.
C．Without the TV advertisements，there wouldn't have been a boom in plastic surgery.
D．Those who have good appearances should also develop the beauty in their hearts.發(fā)布：2025/1/1 18:0:1組卷：12引用：2難度：0.6 -
3．Dear Laura，
I just heard you tell an old story of gift giving and unselfish love in your program．You doubted that such unselfish love would happen in today's world．Well，I'm here to give you （1）．
I wanted to do something very （2）for my fifteen - year - old son，who has always been the perfect child．He （3）all summer to earn enough money to buy a used motorcycle．Then，he spent hours and hours on it （4）it looked almost new．I was so （5）of him that I bought him the shiniest helmet and a riding outfit．
I could （6）wait for him to open up his gift．In fact，I barely slept the night before．Upon awakening．I went to the kitchen to （7）the coffee，tea，and morning goodies．In the living room was a beautiful keyboard with a （8）： "To my wonderful mother，all my love，your son．"
I was so （9）．It had been a long - standing joke in our family that I wanted a piano so that I could （10）lessons． "L earn to play the piano，and I'll get you one" was my husband's （11）．
I stood there shocked，crying a river，asking myself how my son could （12）this expensive gift．
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As he saw the helmet and outfit，the look on his face was not （16）what I was expecting．Then I （17）that he had sold the motorcycle to get me the keyboard．
Of course I was the proudest mother （18）on that day，and my feet never hit the ground for a month．
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I thought you'd love to （20）this story．
keyboard
Yours，
Hilary
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