Brand Names
OK，so imagine you've thought of a product to make and sell— a game，or an app，or some clothes for example.You know you can sell millions of them，but first of all，you must give the product a name a brand name.And that may not be as easy as you think.
The brand name is the thing that makes your product stand out from all the others.Businesses spend a lot of time thinking about brand names；when the name has been picked，it's very difficult to change，so companies have to get it right first time.
So how do you choose a name？A brand name should be special，memorable and easy to understand.It should create some kind of emotional connection with people who buy the product— the target （目標(biāo)） market.Some companies use the family name.When Henry Ford started making cars，he just called the company Ford.Some companies use wordplay.It's a common technique for naming apps，for example WhatsApp （from the English expression What's up？）.But what do you have to be careful about？Well，you shouldn't choose a name that may not work in certain countries or cultures.Many years ago，a car company produced a new car that they called Nova.They thought it suggested something nice and new，but in Spanish it can be read as no va （"it doesn't go"）.Not a good name for a car in Spain!
These days，the choice of brand name is quite important if your product is aimed at teenage market.A teacher in an American high school said： 'Teenagers won't buy something that's almost the same or cheaper— simply because they feel they must wear something with the right logo.'
Companies know that the name isn't everything— the product itself has to be good，of course— it is the most important part of the whole package.
| Brand Names | （1） Importance Importance ?It's difficult to change once it ìs picked |
| （2） Requirements Requirements for a brand name?Special ? Memorable ? Easy to understand |
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How to choose a brand name
? Choose from family name ? Use wordplay：e.g.jye.ai that（3） the same/similar pronunciation the same/similar pronunciation ?Pay attention to （4） cultural difference/misunderstanding cultural difference/misunderstanding ?For teenagers，a brand name should stay away from copying other brands |
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| Conclusion ? The product itself plays the most important role. （5） no matter no matter how perfect the brand name is. |
【考點(diǎn)】說(shuō)明文；經(jīng)濟(jì)．
【答案】Importance；Requirements；the same/similar pronunciation；cultural difference/misunderstanding；no matter
【解答】
【點(diǎn)評(píng)】
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發(fā)布：2024/6/27 10:35:59組卷：11引用：1難度：0.5
相似題
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1．The 2022 Hangzhou Asian Games has been put off and will be held from September 23 to October 8，2023.It will be a good chance for Chinese to watch some games during the National Day holiday.If you'd like to watch games in Hangzhou，here are some rules for you.
閱讀以上材料，根據(jù)其內(nèi)容回答其后各個(gè)小題。
ArcherySit at the back or on either side of the field.
Keep quiet during the match.Turn off your cellphone or keep it silent.
Do not use the flash on your camera or your phone.
When the athletes are trying to shoot the target（射擊靶子），keep your voice down.
BasketballYou cannot bring drinks in glass bottles.
Keep the cheers down at important moments.Do not use the camera flash.
If you easily get nervous，bring some snacks.Keep your mouth moving to calm you down.
▲Audience（觀(guān)眾）should keep off the track（跑道）.Control your pets.
Athletes might look tired and thirsty，but do not hand them water or anything else.
If an athlete falls，do not touch or help him.
（1）When will the 2022 Hangzhou Asian Games begin？
A．On September 8，2023.
B．On September 23，2023.
C．On October 8，2023.
D．On October 23，2023.
（2）What does the underlined word"flash"mean in Chinese？
A．閃光燈
B．外殼
C．屏幕
D．鏡片
（3）What would be the most suitable to replace ▲in the picture？
A．Football.
B．Running.
C．Roller skating.
D．Cycling.
（4）Which of the following is TRUE according to the passage？
A．You can use the camera flash during the basketball game.
B．You should hand the athletes water when they feel thirsty.
C．You shouldn't shout loudly when watching the archery game.
D．You can't eat anything when you're watching the basketball game.
（5）What is the passage mainly about？
A．Some most popular games.
B．Introduction to some games.
C．The best time to watch games.
D．Rules for watching some games.發(fā)布：2024/12/27 18:30:2組卷：11引用：4難度：0.5 -
2．
Here are five ways for teens to improve their ability to balance their emotions（情緒）.A.It also helps create a sense of achievement.
B.That can be true even if the strong feelings are good ones.
C.It is harder to deal with strong emotional challenges.
D.Only less than nine percent of teens get enough sleep.
E.Artistic expression is a powerful way for teens to manage emotions.
F.Then they can try taking a few moments each day to practise this method of calming down.
Keeping enough Sleep
Getting more sleep improves the way teens feel when they're awake.However，one study showed a surprising result.（1）
Doing physical exercise
Physical activities are helpful for teenagers.Exercise helps produce a certain chemical which can do good to emotions.（2）In this way，teens ' self- confidence is improved.
Developing creativity
（3）When it's difficult to tell what they' re going through，they can draw a picture or create a poem.An artwork is a good expression of emotions and creativity.
Trying meditation（冥想）
The ability to calm the mind and stop daydreaming is good for teens.They can start by learning how to meditate with a teacher.（4）
Learning to ride the wave
Teens sometimes try to push strong feelings away.（5）For example，they may have the feelings of pride，love，or joy.Riding the emotional wave helps them control strong feelings and become more comfortable.發(fā)布：2024/12/31 2:30:3組卷：113引用：3難度：0.5 -
3．It can take you a day out to Singapore（新加坡） because of the plane.Singapore is one of the most beautiful（1）
in Asia.There are lots of visitors（2）to the country every year.But were you there years ago？Great changes have（3）in the country.For many Chinese tourists，this small island country in（4）Asia is a wonderful place to take a （5）.On one hand，more than three（6）of people are Chinese.（7）you can simply（8）Chinese with most of the local people.On the other hand，Singapore is an English-speaking country，so it is also a good place to（9）your English.
Did you ever try Chinese food outside China？Maybe you are afraid that won't be able to find anything to eat in a foreign country.In Singapore however，you'll find a lot of （10）from China；you won't have any problem（11）rice，noodles，or dumplings.However，if you're feeling brave，Singapore is an excellent place（12）new food.Whatever you like Indian food，Western food，or Japanese food，you'll find it all in Singapore.
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