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Picture this:You're at a movie theater food stand loading up on snacks.You have a choice of a small,medium or large soda.The small is $3.50 and the large is $5.50.It's tough decision:The small size may not last yon through the whole movie,but $5.50 for some sugary drink seems ridiculous.But there's a third option,a medium soda for $5.25.Medium may be the perfect amount of soda for you,but the large is only a quarter more.If you're like most people,you end up buying the large.
   If you're wondering who would buy the medium soda,the answer is almost no one.In fact,there's a good chance the marketing department purposely priced the medium soda as a decoy(誘餌),making you more likely to buy the large soda rather than the small.
   I have written about this unique human nature before with my friend Ariely,who studied this phenomenon extensively after noticing pricing for subscription(訂閱)to Geography.The digital subscription was $59,the print subscription was $125,and the print plus digital subscription was also $125.No one in their right mind would buy the print subscription when you could get digital as well for the same price,so why was it even an option?Ariely ran an experiment and found that when only the two "real" choices were offered,more people chose the less-expensive digital subscription.But the addition of the bad option made people much more likely to choose the more expensive print plus digital option.
   Brain scientist call this effect "asymmetric dominance" and it means that people are attracted toward the choice nearest a clearly inferior(較差的)option.Marketing professors call it the decoy effect,which is certainly easier to remember.It works because of the way our brains assign value when making choices.Value is almost never absolute;rather,we decide an object's value relative to our other choices.If more options are introduced,the value equation(方程)changes.

(1)what's the function of the example in paragraph 1?
D
D

A.To offer background information.
B.To explain an economical phenomenon.
C.To clarify a rule when buying drinks.
D.To arouse the readers' interest in the topic.
(2)According to the author,why do people prefer the most expensive option?
B
B

A.Because they're confused by the various offered prices.
B.Because they believe they've made the best choice.
C.Because they are easily influenced by other buyers.
D.Because they have studied this phenomenon extensively.
(3)The decoy effect works when people
D
D
.
A.pay little attention to price
B.focus on objects' actual value
C.think about the value equation
D.face a less-than-best choice
(4)From which website would you most probably find this text?
C
C

A.https://www.lifestyle.com/health
B.https://www.what-is-on.com/local
C.https://www.consumers.com/money
D.https://www.education.com/science

【考點】日常生活;說明文
【答案】D;B;D;C
【解答】
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發(fā)布:2024/5/27 14:0:0組卷:3引用:1難度:0.7
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